Los Angeles FC boosts guest experience as it debuts Amazon Just Walk Out technology at BMO Stadium

American soccer club LAFC has added Amazon’s Just Walk Out technology to the King’s Hawaiian Grill on the main concourse at BMO Stadium. 

This made its debut at LAFC’s home opener on Saturday, 24th February.

Guests use their mobile wallet or credit card at the entry gate, and the technology detects what shoppers take from or return to the shelves and creates a virtual shopping session.

When people have completed their shopping experience, they are able to leave the stand with their selected food and beverages and their choice of payment method will be charged for the items they took with them.

“We aim to deliver the best guest experience imaginable at BMO Stadium,” says Christian Lau, Chief Technology Officer at LAFC

“By integrating cutting-edge solutions like Amazon’s Just Walk Out technology into our guest experience at BMO Stadium, we are eliminating friction by reducing lines and long wait times which allows our guests more time to enjoy the entertainment, whether that be on stage or on the pitch.”

The King’s Hawaiian Grillopened in 2023. Just Walk Out technology will enable guests to purchase the new Thai Chicken Sandwich served on the King’s Hawaiian Sweet Hamburger Bun, the updated LAFC Dog with yuzu garlic sauce, onion jam, Grillo’s Pickle de Gallo, the mac and cheese Sammy with bacon jam, and Flamin’ Hot Cheetos Grillo’s Pickle Chips, without long waits through a check-out free experience.  

Just Walk Out technology is made possible by artificial intelligence like computer vision and deep learning techniques, including generative AI, to accurately determine who took what in any retail environment.

Amazon built synthetic datasets to mimic millions of realistic shopping scenarios, including variations in store format, lighting conditions, and even crowds of shoppers, to ensure accuracy in any environment.