Swedish retail technology firm Voyado appoints Erica Sandelin Ekelund as CEO as it pushes for UK growth

Voyado has announced its current CFO and EVP of Strategy, Erica Sandelin Ekelund, will take over the role of CEO from Per Åkerberg on 1st June.

She will now lead the company's push for growth in the UK, identified as a key market.

Per Åkerberg has been CEO since 2022, when he left his position as Chairman of the Board to become more operational within the company.

He will now return to the board to continue his position in advising on the growth ambitions of the business.

Ekelund’s relationship with Voyado began in 2017, and one of her first acts with the business was securing an investment from Novax.

She was appointed to the role of CFO in 2019 and has taken responsibility for establishing Voyado's growth strategy, which included the acquisitions of Apptus and ReDeal.

Åkerberg says: "I can think of no one better to take the reins of Voyado as we move ahead with our ambitious plans.  The last few years, we have enjoyed enormous success with the business developing and evolving at a fast pace, and we're not slowing down.”

“The next few years are all about our continued expansion in international markets and securing strong partnerships with brands and retailers. Erica is the best person to help us realise our strategy and identify even more growth opportunities.”

Ekelund says: "I am incredibly proud to take on the role of CEO at Voyado.”

“From my very first contact with Voyado, I felt that this company had something special that I really wanted to be a part of. It is a fantastic company to continue building and we’re aiming to reach a turnover of one billion next year. I look forward to leading us on this journey."

Johan Bäckarlin, founder of Voyado, says: "As an entrepreneur, it can be difficult to hand over major decisions to someone else, but I have never felt as confident as I do now.”

“Erica's experience, energy, and intuition make her the perfect person to lead Voyado into our next phase. I am very pleased that she is taking on this role."