Rokt boosts global leadership team by hiring Marc Allsop as Head of EMEA and Mick O’Brien as Head of ANZ

Rokt, an e-commerce technology company that taps machine learning and AI to make transactions more relevant to each shopper, has appointed Marc Allsop as Head of EMEA and Mick O'Brien as Head of Australia and New Zealand (ANZ).

Allsop has experience across payments, loyalty, B2B and B2C marketing.

O'Brien has over 20 years of enterprise sales experience in the Australian technology industry. They will focus on business development in their respective markets and report directly to Chief Revenue Officer Craig Galvin.

"Marc and Mick are incredible leaders with strong histories of building long-lasting client relationships and growing sales teams that consistently exceed targets and outperform year after year," says Galvin.

"We are excited to welcome them both to the team to grow Rokt's presence in these critical global markets."

Allsop previously served in global leadership roles at American Express and Aimia as well as in early stage companies in the FinTech and AdTech spaces, where he drove commercial growth through partnerships with UK banks and retailers across multiple verticals.

Most recently, Allsop served as Chief Commercial Officer at Ecrebo, a retail customer engagement solutions company.

O'Brien most recently served as VP of Sales, JAPAC, at EasySend, a no-code customer engagement platform for finance and insurance companies.

Prior to that, he was Managing Director of JAPAC, for Datorama, a Salesforce company, where he launched new markets and teams in Australia, Japan, and Singapore.

He also spent 10 years with Sizmek (formerly MediaMind), a specialist in advertising technology, where he led sales and client success operations across the North America and APAC regions.

Rokt has recently expanded its EMEA client roster with the addition of Deliveroo, Asos, boohoo and Morrisons in the region. The company also recently announced the expansion of its New York headquarters, and the acquisition of AfterSell, a Shopify partner.