Deliveroo connects with e-commerce tech firm Rokt to expand retail media with non-endemic offers

Rokt, an e-commerce technology company that uses machine learning and AI to serve relevant offers to shoppers, has announced a partnership with delivery giant Deliveroo on the order tracker page.

Deliveroo has been building its retail media network since launching its advertising platform in 2021.

As part of its newly developed advertising platform, it will now integrate with Rokt, which allows brands to capture the attention of customers directly on e-commerce confirmation pages.

This means that advertisers in the Rokt Ads network can now access Deliveroo's audiences, and Deliveroo can provide the most relevant third-party offers to customers on their order confirmation page.  

"We're absolutely thrilled to welcome Deliveroo to the Rokt family," says Craig Galvin, Chief Revenue Officer at Rokt.

"We're committed to driving relevance and value for our partners and their customers with our solutions in e-commerce.”

Our brand safe marketplace brings together premium e-commerce sites and advertisers, with Deliveroo being the latest to join an exciting roster of leading international brands that have partnered with Rokt to boost their retail media program and advertising offering."

Rokt will become an extension of Deliveroo's advertising platform via the order tracker page in its delivery app.

Recently, the latter has been exploring non-endemic partnerships and broadening the range of brands it introduces to its customers. The former will enable Deliveroo to amplify these efforts whilst also ensuring each advertising message is relevant to each end customer.

The partnership is launching in the UK and France, with plans to expand into Ireland soon after. Rokt will bring various advertisers to Deliveroo's platform, including Skin+Me, LookFantastic, Pure Pet Food, and Headspace.

"Deliveroo Media and E-commerce provides brands with an opportunity to connect with millions of engaged customers at or after the point of purchase. We're delighted to partner with Rokt as we look to grow our advertising platform and build on this new revenue stream," says Ankit Jindal, Head of Advertising at Deliveroo.

Deliveroo is the latest in a series of new partners Rokt has recently launched with, including Redbubble, Asos, Klarna, Lyft, boohoo, Morrisons, and Afterpay.