Tyler Cameron, MAPCO’s former Director of Loyalty, joins mobile app specialist Rovertown

Rovertown reports that Tyler Cameron has joined the company, accepting a newly created position as Head of Strategy and Analytics.

With millions of data points compounding daily on the Rovertown App Platform, it was ready to hire a seasoned retailer to turn this data into profit for its customers.

Cameron will spearhead the development of next-generation digital engagement analytics and reporting, with the aim of unlocking a deeper understanding of customer behaviour for retailers.

“We’re in the midst of a fundamental change in the purpose of convenience store apps,” says Mike Philip, CEO and Co-Founder at Rovertown.

“It used to be that apps were digital alternatives to physical rewards program cards; but when you think about all the features of a physical store, nearly all of them can be incorporated into a digital storefront. Apps also open up new opportunities, such as delivery, mobile ordering, and engaging games.”

“That’s the direction mobile apps are trending. As a former retailer and Rovertown app platform user, Tyler understands this better than anyone. That’s why we’re thrilled for him to help retailers navigate this shift by building the next generation of mobile app analytics and reporting.”

Prior to joining Rovertown, Cameron spent more than a decade at MAPCO, a US-based convenience retailer.

Following roles in category management and business intelligence, he most recently served as MAPCO’s Director of Loyalty.

Highlights include launching a new mobile app, which grew to be one of the most engaging on the Rovertown platform, and provided guest focused, strategic insights to teams in advertising, operations, and category management.

“During my time managing the MAPCO app, I worked closely with the Rovertown team and enjoyed our chemistry. I honestly couldn’t be more excited to join this company,” says Cameron.

“Rovertown’s app platform is leaps and bounds ahead of everything else on the market, and this is a chance to build on top of that and change the way we understand and analyse digital engagement. Not to mention the fact that I love data and the story it tells to help a retailer’s bottom line.”

Other appointments

Earlier this month, Chris Patton, the former Senior Director of Technical Consulting at Punchh, joined Rovertown as Head of Integrations and Implementation.

In 2023, Bill Bustin, the former Marketing Director of Pennsylvania-based convenience retailer Dandy, joined as Head of Customer Success.

Frank Beard, the former Senior Marketing Manager at Standard AI, also joined as Head of Marketing.

“This is a big moment for us,” says Michael Rzeznik, CTO and Co-Founder at Rovertown.

“Having led digital transformation at one of the top regional names in this industry, Tyler has a deep understanding of what our customers need in terms of reporting, and the technical background to build it. There’s nobody better-suited to take our app platform to the next level.”