Orium acquires Gluo to expand company’s composable commerce footprint into Latin America market

Orium, a composable commerce specialist in North America, has acquired e-commerce agency Gluo.

Financial terms of the deal were not disclosed.

The Mexico-based firm has been a partner of Orium for the last two years, specialising in developing digital products and experiences for retail, hospitality, and telecommunications clientele.

The acquisition will enhance Orium’s ability to serve the US market as well as support an expansion into the emerging Latin American market.

Gluo also has experience working with composable vendors including BigCommerce, commercetools, Contentful, Contentstack, and Fluent Commerce

“Orium and Gluo share a vision for commerce experiences, centred on the efficiency and scalability of composable technologies,” says Jason Cottrell, Chief Executive Officer at Orium.

“By adding Gluo’s talented e-commerce experts to our team, we’re expanding our services to help our clients seize new opportunities.”

“Our joint work with great brands like Harry Rosen, DXL, FilterEasy, and iFit showcases how well we work together and prove that the right team can produce extraordinary results. I’m excited to see even more success moving forward as a single entity.”

“Orium is one of only five commercetools Platinum Partners worldwide, and their demonstrated expertise in composable commerce has been impactful on businesses worldwide," says Blaine Trainor, VP Global Partnerships and Alliances at commercetools.

Their acquisition of Gluo speaks to a deep understanding of how and where the composable ecosystem is evolving, ensuring they can meet customer needs in new markets with the same excellence and depth of knowledge they have always provided to client engagements."

“As we embark on this new chapter with Orium, I am incredibly excited about the prospects that lie ahead,” says Jaime De la Fuente Valles, Chief Executive Officer at Gluo.

“We look forward to leveraging our combined expertise and strengths in composable commerce to deliver unparalleled value to our clients, and to continue our industry leading work with an extensive network of composable partners.”