Northfork partners with Thermomix on recipe shopping experience through food retailer El Corte Inglés

Northfork, a specialist in recipe shopping technology and meal planning solutions, has announced a partnership with Vorwerk Corporate Group and El Corte Inglés.

This will enable customers of Vorwerk Corporate Group’s Multicooker Thermomix to shop recipes directly from the official online platform, Cookidoo, with a checkout experience at El Corte Inglés.

Northfork will provide a software system that enables nearly 8.000 shoppable recipes on Cookidoo, Thermomix’s official online platform.

This initiative will benefit 450.000 Cookidoo subscribers in Spain, where the food retailer El Corte Inglés will provide the grocery assortments linked to Cookidoo recipes.

Users will now enjoy the convenience of purchasing all the ingredients required for their chosen recipes from El Corte Inglés, with the aim of making meal preparation easier and more efficient than ever.

Sara Larsson, CEO at Northfork, comments: “We are proud to partner with Vorwerk Corporate Group and El Corte Inglés.”

“This collaboration represents a significant milestone in enhancing the path to purchase and redefining the grocery retail landscape in Spain. We are thrilled to be the first to introduce shoppable recipes from a publisher to a retailer in the Spanish market.”