Huge project: home furnishings retailer Dunelm partners with SVS on roll-out of new omnichannel gift cards

Dunelm has announced the roll-out of omnichannel gift cards, in partnership with Stored Value Solutions (SVS).

In a LinkedIn post, Thiago Palharini, Senior Product Manager at Dunelm, said: “This huge project touched virtually every system in the company, and it took a massive team effort to pull off.”

“Now, you can buy Dunelm gift cards online and in-store, which can be used both ways. Perfect for gifting to someone you love.”

“A special shoutout to our fantastic teams in customer care, FinTech, order management, marketing, finance, and customer comms.”

“So proud to be part of these teams and deliver something that has the potential to be a game-changer for our business!”

Malc Berg, SVP Business and Account Development Executive at SVS, commented: “Great to be working with Dunelm. Superb achievement. Huge congrats to all involved. We’re proud to be in partnership with you.”

2023 RTIH Innovation Awards

Dunelm was shortlisted in the Omnichannel Retail Initiative of the Year category at the 2023 RTIH Innovation Awards

Our winners were revealed at a fantastic awards ceremony, which took place at the Barbican Centre in central London.

The event was held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.

Check out the full winners list here.

The 2024 RTIH Innovation Awards are now open for entries. Click here for entry forms and FAQs.