Subscription management firm Recurly expands C-suite with new Chief Customer Officer Rachel Sheriff

Recurly, a subscription management and billing platform, has added a C-suite hire to the executive leadership team with the appointment of Rachel Sheriff as Chief Customer Officer (CCO).

In this new role, Sheriff will leverage over two decades of experience delivering exceptional customer experience (CX) through technology, data, scale and creativity.

She has built revenue oriented CX teams with a focus on value realisation across the customer lifecycle.

“We approach everything with the customer at the centre and are committed to elevating the subscriber experience,” says Joe Rohrlich, CEO at Recurly.

“I’m thrilled to welcome Rachel to the team and bring the voice of the customer to executive leadership discussions, making sure we take their perspectives and needs into account for everything we do.”

“Rachel’s experience and passion for championing the customer will be invaluable as we continue to focus on growth and delivering exceptional value to our customers and partners.”

Sheriff will lead the customer success, technical support and professional services teams and oversee all aspects of CX strategy – focused on enhancing value delivered to customers and supporting innovation and growth.

She and her team will also work closely with the product and sales teams to ensure customer needs and opinions are being heard across all of Recurly.

“Great CX leaves you feeling seen, heard and appreciated. As CCO, my team and I are guardians of that experience,” says Sheriff.

“Recurly’s customer centric approach aligns with my passion to partner with customers throughout their lifecycle journey. I’m excited to help maximise the value they get from our solutions, celebrate their wins and also help them navigate challenges.”

“Recurly gives customers a way to capture predictable revenue and enable growth that is so critical across all industries, especially in today’s constantly changing economy.” 

Sheriff was previously the CCO at Eptura, where she led the professional services, customer success, customer support and renewals organisations.

She has also held senior leadership positions at LogicMonitor, Accruent, Bazaarvoice, JWT and Digitas.