Secret glue: workforce management solution specialist Sona appoints Anne Crawford as Chief Operating Officer

Sona has announced the appointment of Anne Crawford as its Chief Operating Officer.

She makes the move from Chief of Staff to take on the new role.

"I’ve had the pleasure of working with Anne for a decade and have been impressed by her growth year after year. Anne is the secret glue at Sona and we’re all incredibly excited about her officially joining the executive bench as COO and leading our complex operations," says Steffen Wulff Petersen, CEO and Co-founder.

Crawford says: "Across the Sona team we have a built a strong service led culture that sits at the core of everything we do.”

“It's a company trait I'm really proud of and I couldn't be more excited to take the lead on further extending our ability to deliver WFM solutions that drive positive change for frontline teams - whilst giving our customers a service that is worth shouting about."

FUNDING ROUND

Sona recently raised $27.5 million in a Series A funding round led by Felicis.

The London-based company also welcomed onboard Northzone along with participation from Gradient Ventures, Speedinvest, Antler and Black Angel Group.

Sona has raised $40 million+ to date and is using this fresh round of capital to expand its go-to-market function and build more advanced AI capabilities on its platform.

Petersen said: “This is a huge milestone for us - the entire team has been working incredibly hard on delivering a massive next-generation solution for our amazing early customers.”

“A special thank you to Donna Leedham at Affinity Trust, Claire Kennedy at Liaise, Mike Langstaff and Gleneagles, Joanna Scammell at Community Integrated Care, Brendan Smith at Choice Support, thanks also to our Senior Advisor David Campbell for your guidance.”

He added: “With this new round of funding we’ll accelerate the buildout of our AI driven workforce management platform which kicks off a new era of intelligently managing your frontline workforce to drive better business outcomes, deliver a better service and create a happier workforce.”

“It’s been an awesome journey already and it makes me happy that I get to work every day with my co-founders Oli Johnson and Ben Dixon, our CoS Anne Crawford (our very own Sheryl Sandberg!) and our amazing team of old and new colleagues.”