EE opens Experience store in Westfield, Stratford City following launch of flagship Studio location in Westfield, White City

Actor, comedian and rapper, Michael Dapaah, aka Big Shaq, will today make a special appearance at the opening of EE’s latest Experience store in Westfield Stratford City.

Dapaah, who started out creating comedy on his phone, will cut the ribbon and welcome customers into the new space from 11am.

The Experience store will be the next of its kind to open in London, following the launch of EE’s flagship Studio in Westfield London last June.    

It will showcase some of the latest and greatest immersive technology which has been specially designed to help guide customers through their connected lives across four key areas – home, work, learn and game – featured in dedicated Experience Zones and a Tech Home area.  

The experience zones include:    

Welcome Zone: A welcoming and dynamic shopfront, featuring a digital window canvas, letting customers see the latest product launches and in-store offers before they even step inside.  

Gaming Zone: Featuring the most up-to-date games and consoles, customers can level up their gaming experience in-store. EE staff will offer expert advice on bundles and plans, allowing shoppers to unlock their inner gamer.  

Basecamp: An inviting area for customers to sit down at one of the work benches and collaborative worktops and catch up on emails, or chat to EE staff about products, services and repairs, all while enjoying a complimentary cup of coffee.    

Tech Live: Consumers can shop with confidence, testing out tech before making a purchase. The newest tech is on display and is refreshed regularly, with visitors able to browse, get personalised product recommendations from EE staff and purchase online.  

The Stratford Experience store also brings to life the future of the connected home, with shoppers able to visualise their smart home set-up through a curated Tech Home area.

Here, people can explore the latest in connected tech and online security tools to enhance the working from home experience, with super-fast broadband solutions, a smart TV and connected speakers also on display.    

Dapaah says: “Technology is a big part of my life, especially since going viral on social media in 2017.”

“As someone who started their career on a smartphone, I’m excited to check out the latest tech drops at the new EE Experience store in Westfield Stratford City and find out what tech the next generation will be using.”

“Shout out to the EE team for inviting me to the official launch, I look forward to meeting the local community while I'm there.” 

Asif Aziz, Retail Director at EE, says: “A year on from the launch of our flagship Studio we are opening the doors to London’s second Experience store in Westfield Stratford City, one of the busiest shopping centres in London and a vibrant area where technology plays a crucial role in everyday life.”

“Our new store breaks the mould of what it means to do retail in the telco space and is one of our seven new stores bringing experiential retail to communities throughout the UK.”  

“Our Stratford Experience store marks an important addition to our retail offering, and we look forward to welcoming East Londoners to the new location, where they can expect the most personal customer service, expert support from our EE Guides and the latest launches in connected technology.” 

2023 RTIH INNOVATION AWARDS

EE emerged victorious at the 2023 RTIH Innovation Awards, picking up the Editor’s Choice gong for its investment in its physical stores.

Our 2023 winners were revealed at a fantastic awards ceremony, which took place at the Barbican Centre in central London.

The event was held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.

Check out the full winners list here.

2024 RTIH Innovation Awards

The sixth edition of the RTIH Innovation Awards is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

This year, we’re bringing you three new categories: AI Innovation, Sustainable Retail Innovation, and Inclusive Technology Innovation.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.