Retail Technology Innovation Hub

EE Experience stores

EE enlists Love Island's Luke Trotman as it brings experiential store format to London’s Oxford Street

EE enlists Love Island's Luke Trotman as it brings experiential store format to London’s Oxford Street

Staff Writer 05 Mar 2026
Former Lioness Rachel Yankey to cut ribbon at new EE Experience store in Lakeside Shopping Centre

Former Lioness Rachel Yankey to cut ribbon at new EE Experience store in Lakeside Shopping Centre

Staff Writer 29 Jan 2026
Revamped retail strategy sees EE open its 50th and 51st Experience physical stores in Watford and Aberdeen

Revamped retail strategy sees EE open its 50th and 51st Experience physical stores in Watford and Aberdeen

Staff Writer 27 Oct 2025
EE returns to Elgin with Scotland’s first Experience Local store following St Giles Centre closure

EE returns to Elgin with Scotland’s first Experience Local store following St Giles Centre closure

Staff Writer 10 Oct 2025
First for EE in Scotland as it preps launch of Experience store in Glasgow's Braehead Shopping Centre

First for EE in Scotland as it preps launch of Experience store in Glasgow's Braehead Shopping Centre

Staff Writer 02 Oct 2025
EE sees double in West Midlands with launch today of new Experience store in Dudley’s Merry Hill shopping centre

EE sees double in West Midlands with launch today of new Experience store in Dudley’s Merry Hill shopping centre

Staff Writer 14 Aug 2025
Forest legend Viv Anderson cuts ribbon as EE opens first East Midlands Experience store in Nottingham’s Victoria Centre

Forest legend Viv Anderson cuts ribbon as EE opens first East Midlands Experience store in Nottingham’s Victoria Centre

Staff Writer 21 May 2025
EE wraps up huge year on UK high street with new Experience store in Norwich’s Chantry Place shopping centre

EE wraps up huge year on UK high street with new Experience store in Norwich’s Chantry Place shopping centre

Staff Writer 07 Dec 2024
First EE Experience store opens in Birmingham with appearance from former football star Emile Heskey

First EE Experience store opens in Birmingham with appearance from former football star Emile Heskey

Staff Writer 27 Nov 2024
Bullring Birmingham here we come! EE preps opening of latest Experience store in UK’s second largest city

Bullring Birmingham here we come! EE preps opening of latest Experience store in UK’s second largest city

Staff Writer 11 Nov 2024
Welcome to Wembley: EE opens tenth Experience Local store covering likes of Brixton, Coventry and Bradford

Welcome to Wembley: EE opens tenth Experience Local store covering likes of Brixton, Coventry and Bradford

Staff Writer 20 Sep 2024
But all I found was sausage rolls and ATMs: RTIH’s most read retail technology articles from last week

But all I found was sausage rolls and ATMs: RTIH’s most read retail technology articles from last week

Staff Writer 21 Jul 2024
26 articles

Upcoming Events

04
Nov

2026 RTIH Innovation Awards

4 Nov 2026

View Event
16
Nov

LTW 365 AI in Retail

16 Nov 2026

View Event
30
Nov

Tech for Retail 2026

30 Nov – 1 Dec 2026

View Event
View All Events

Stay Informed

Get the latest retail tech news delivered to your inbox daily

Join 45,000+ retail professionals

Trending Stories

01

Co-op and Devon & Cornwall Police double retail crime cases solved with new...

18 hours ago
02

US retailer Five Below taps poq technology platform for launch of new...

18 hours ago
03

Ikea stumps up £31.5 million as it looks to make UK fulfilment more...

18 hours ago
04

British bicycle brand Brompton backs BigCommerce as new portal replaces...

18 hours ago
05

2026 RTIH Innovation Awards winners to be announced at event in Central...

18 hours ago