Welcome to Wembley: EE opens tenth Experience Local store covering likes of Brixton, Coventry and Bradford

EE opened its latest Experience Local store in Wembley last Friday. This was the tenth such store to open in the past month and is just around the corner from Wembley Stadium where, as lead partner, EE helps fans remain connected during gigs and games.

In a LinkedIn post, Asif Aziz, Retail Director at EE, said: “Our Experience and Experience Local stores are far more than just “phone shops”. They are a testament to EE’s commitment to deliver the best experience on the high street, giving shoppers the opportunity to try the latest tech in an immersive environment.”

He added: “With each new opening, we transform the way customers interact with technology. Every store has been carefully designed to match the needs and interests of its local community, with expert EE Guides on hand to provide personalised recommendations and tech advice.”

“A big thank you to our incredible teams, whose dedication and hard work have made the ten new Experience Local store openings possible.”

“We look forward to welcoming everyone living in and around Sheffield, Taunton, Bradford, Ealing, Huddersfield, Brixton, Wolverhampton, Hounslow, Coventry and Wembley into our stores and showing them how technology can enhance their connected lives.”

2023 RTIH INNOVATION AWARDS

EE emerged victorious at the 2023 RTIH Innovation Awards, picking up the Editor’s Choice gong for its investment in its physical stores.

Our 2023 winners were revealed at a fantastic awards ceremony, which took place at the Barbican Centre in central London.

The event was held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.

Check out the full winners list here.

2024 RTIH INNOVATION AWARDS

Physical retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.