Asif Aziz talks eventful first year as EE Retail Director including 2023 RTIH Innovation Awards win
Asif Aziz has taken to social media to reflect on his first year in the role of Retail Director at EE/ BT Group.
In a LinkedIn post, he said: “It's been a year since I joined EE. Where has the time gone? It has been a year full of forming new relationships, collaboration and creating a renewed purpose for retail as we become New EE, our flagship consumer brand.”
He added: “Our new format of stores designed to help our customers improve their everyday tech lives. Our Studio in London's White City, a state-of-the-art, award winning 4,000 sq ft store with the latest technology including a gaming zone, digital spa and all the very latest connected technology.”
“And we have continued investing by opening ‘Experience’ stores in Manchester, Bluewater, Cardiff and just last Friday in Guildford.”
“Their success and feedback from customers has given us confidence to open many more stores like these in 2024. To win at the RTIH Innovation Awards for our new stores last year was a truly proud moment.”
This year, EE will “continue to be obsessed about being personal for our customers.”
“A big part of my role is to support teams to be clear on our plans and create the most simple and inspiring customer experiences every day. To do this in 2024, we'll continue to invest in our stores, people and digital technology as well as bring new ranges of tech products and services to our stores.”
Asif concluded: “Our ambition with EE is to be the UK's most personal, customer focused brand. We're here to make a positive difference in our communities, too. That inspires me, and has me looking forward to my second year full of energy and excitement.”
2023 RTIH Innovation Awards
Our 2023 winners were revealed at a fantastic awards ceremony, which took place at the Barbican Centre in central London.
The event was held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.
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