Bullring Birmingham here we come! EE preps opening of latest Experience store in UK’s second largest city
EE is gearing up to launch the next instalment of its new Experience store format, with an opening at The Bullring in Birmingham City Centre set for later this month.
In a LinkedIn post, Asif Aziz, Retail Director at EE/BT Group, said: “We are brining the latest in technology to combine with our award winning network to help customers get the best from their experience.”
“Tech can be complicated, however to help we have our expert trained guides who are on hand to support our customers and the community. Earlier this week it was pleasure to visit the store to see behind the scenes as to what’s in the making. It will be special!”
“Come and visit from 28th November and experience the latest tech, game zones, racing rigs, extended reality and so much more.”
EE has also launched Experience stores in the likes of Westfield Stratford City, Westfield London, Metrocentre, Gateshead, and Manchester’s Trafford Centre.
These have been specifically designed to guide visitors through the latest innovations across four key areas – game, work, learn and home – featured in dedicated Experience Zones and a Tech Home area.
2024 RTIH INNOVATION AWARDS
EE is among the finalists at the sixth edition of the RTIH Innovation Awards, which are now closed for entries.
It has been shortlisted in the UK Technology Implementation of the Year category.
The company launched its new retail strategy in 2023, designed to reinvent the role of retail in telco. At the heart of this strategy sit the EE Guides, who help consumers get the best out of their tech.
Giving Guides the tools they need to deliver this is critical, so EE introduced a network and device refresh across its stores, including a single device, single sign-on, modern tablet system, backed by a BT Business SDWAN network, resulting in faster transactions, seamless communications and transformational commercial results.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
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