EE wraps up huge year on UK high street with new Experience store in Norwich’s Chantry Place shopping centre

EE has announced the opening of its latest Experience store, situated in Norwich’s Chantry Place shopping centre.

“It’s been a huge year for us on the high street, and we’re closing it out with one more big opening,” says Asif Aziz, Retail Director at EE.

“This is our 31st EE Experience store to launch since we announced our revamped retail strategy last summer, and I could not be prouder of the entire retail team for their dedication to delivering the best customer experience and giving customers the chance to get their hands on the latest connected technology.”

“Good luck to everyone in Norwich, and thank you for all your efforts to make opening the doors at one more Experience store this year happen. More to look forward to next year.”

The store has been designed to help people explore the latest in connected technology and forms part of EE’s investment of £6 million+ in bricks and mortar retail this year.  

It features Experience Zones themed around four key areas – Game, Work, Learn, and Home – along with a Tech Home area showcasing the future of connected living.   

2024 RTIH INNOVATION AWARDS

EE was among the winners at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.