Weis Markets expands partnership with SymphonyAI as Mid-Atlantic retailer taps CINDE AI solution

US food retailer Weis Markets is deploying SymphonyAI’s CINDE AI solution.

Weis Markets has partnered with SymphonyAI since 2018. When the project is complete, its category management team will have an integrated, category wide view with AI-based insights.

Using CINDE AI, category managers can discern customer behaviours and interpret the drivers of performance company wide down to specific stores, while also providing insights into opportunities for growing customer loyalty. 

In addition, CINDE AI’s granular, data driven analytics will enable more strategic collaboration with Weis’ CPG suppliers to make informed, AI-based decisions to optimise category performance.

“We are pleased to expand our partnership with SymphonyAI,” says Bob Gleeson, Weis Markets Senior Vice President of Merchandising and Marketing.

“We expect CINDE AI to offer our category management teams a single information source based on shopper insights that will help them offer customers the selection and value they want while meeting our business goals.”

“We are proud to lead the charge in transformative predictive and generative AI solutions, and the selection of CINDE AI by Weis showcases our commitment to delivering AI driven prescriptive insights to enhance shopper engagement, drive sales, and achieve Weis’ business objectives,” says Manish Choudhary, President at the SymphonyAI retail-CPG division.

“Our continuous innovation in AI is reshaping the landscape of enterprise SaaS, ensuring our clients stay at the forefront of technological advancements."