German retailer Alnatura makes decision to migrate Blue Yonder Category Management solutions to cloud
Alnatura, a German retailer and producer of organic food, has upgraded to SaaS with Blue Yonder Category Management solutions. The project was implemented on time and under budget by Strategix, a Blue Yonder partner.
Alnatura operates 153 supermarkets in 74 cities in Germany, selling over 1,300 different organic foods under its brand. These products are also sold through its trading partners in 14 countries across Europe.
In the fiscal year 2022/2023, it had a turnover of 1.149 billion euros net, with a growth of +2.3% compared to the previous fiscal year. In 2024, the company received two awards from the German Sustainability Prize Foundation.
It made the decision to migrate its Blue Yonder Category Management solutions to the cloud in order to upgrade its cost structure, increase supply chain resilience, and enhance agility.
“Excellence in category management is crucial for delivering value to our customers, and Blue Yonder provides leading edge technology, best practices and expertise that we need to excel,” says Tim Pfeiffer, department manager, Sales Floor Optimisation, Alnatura.
“Additionally, we were very pleased by the methodology and project management applied by Strategix in migrating our existing Blue Yonder solution to the cloud. We look forward to continuing our strategic supply chain transformation journey with Blue Yonder and Strategix.”
"We take pride in supporting Alnatura’s innovation journey. Migrating the Blue Yonder Category Management solutions to the cloud has enabled Alnatura with the necessary agility to keep up with customer demand, market disruptions and constant business change,” says Gael Ramaen, Corporate Vice President, Retail, Blue Yonder.
2024 RTIH INNOVATION AWARDS
Category management is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
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