MINISO set to open 29th joyful store in the UK with first Newcastle location in Eldon Square shopping mall

Lifestyle retailer, MINISO, is gearing up to open its first Newcastle store in Eldon Square shopping mall.

Situated opposite John Lewis on the Upper Floor, this will go live on Friday, 2nd August at noon.

Spanning 1,700 square feet, it is the retailer’s 29th store in the UK, following an expansion across the UK over the last two years.

The first 350 customers who make a minimum purchase of £5 will receive a complimentary goody bag valued at over £25. 

The store will be decked out in MINISO’s trademark bright pink colour, and is designed to bring joy to everyone who walks through it.

It will have designated shopping areas for each of MINISO’s main product ranges, and a food and drink area. 

This will be MINISO’s second location in the North East, following a Gateshead branch. It follows the openings of other shopping centre locations such as Manchester Trafford Centre.

Saad Usman, Chief Operations Officer at MINISO, says: “We are incredibly excited to expand our presence in the North East by opening MINISO's latest store at Eldon Square in Newcastle.”

“This new location marks the second MINISO store in the North East, following the successful opening of Gateshead in 2022. Eldon Square has always been a premier shopping destination and we are thrilled to bring our unique range of affordable, high quality products to this vibrant community.”

Cormac Hamilton, General Manager at Eldon Square team, says: “The new addition of MINISO aligns perfectly with Eldon Square’s strategy of curating an exciting tenant mix that resonates with our diverse customer base.”

“We are very excited to bring such a popular brand to the centre and hope to enhance the shopping experience for the Newcastle community.”

2024 RTIH INNOVATION AWARDS

Physical retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.