Australian pharmacy brand TerryWhite Chemmart moves into retail media space with Zitcha powered network

Australian community pharmacy brand, TerryWhite Chemmart, has announced the launch of a retail media network called ‘TWC Connect’, leveraging Zitcha technology.

The latter’s platform was selected following a competitive pitch and will enable new opportunities in onsite and offsite media channels including Facebook, YouTube and Google, for TerryWhite Chemmart (TWC), with the potential to expand the offering into other channels on the horizon.

TWC’s brand partners will soon be able to use Zitcha’s automated platform to deliver greater segmentation, targeting and personalisation at scale. Closed-loop attribution through the platform also enables greater visibility and performance on advertising spend.

TWC, which has 600 community pharmacies across Australia, has recently upgraded and integrated its Rewards Plus loyalty programme of more than two million members, into the myTWC app.

In addition, major TWC brand partners such as Bayer, L’Oreal and Unilever are already existing users of Zitcha’s platform.

Nick Hinsley, Chief Revenue Officer, Zitcha says: “Retail media is transforming the way retailers, their brand advertisers and customers interact, creating a more curated and personalised shopping experience for customers.”

“TerryWhite Chemmart understands the immense opportunities building and operating a retail media network can deliver and are looking forward to partnering with Zitcha, to work alongside our strong team of specialists.” 

2024 RTIH INNOVATION AWARDS

Retail media is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.