Instacart gets digital as it becomes first grocery technology company to join Ibotta Performance Network

Ibotta, which provides digital promotions and performance marketing solutions for CPG brands, and Instacart, a grocery technology company in North America, have announced a partnership to provide the latter’s customers with access to the former’s catalogue of digital coupons.

By joining the Ibotta Performance Network (IPN), Instacart is looking to deliver more coupons that are timely and relevant to its consumers, helping consumers save money on their everyday purchases.

Going forward, Ibotta will be Instacart's preferred third-party coupon provider across all eligible categories of items on its mobile app and website.

For CPG brands, this new partnership aims to create an enhanced opportunity to reach consumers across Instacart’s marketplace of more than 1,500 retail banners with a footprint of more than 85,000 stores across North America.

In addition, CPG brands can continue to leverage Instacart’s retail media network to drive product discovery and incremental sales by connecting to consumers who are directly at the point of purchase.

“We are excited to enter into this strategic partnership with Instacart, which represents the first grocery technology company to join the Ibotta Performance Network,” says Bryan Leach, founder and CEO at Ibotta.

“The addition of Instacart will allow our 2,400 CPG brand partners to reach millions of additional consumers with targeted promotions on Instacart’s app and website, all while benefiting from our network’s unprecedented real-time measurement capabilities.”

“Instacart is committed to helping consumers find more value, and today’s announcement underscores our goal of making online grocery shopping accessible to all,” says Chris Rogers, Chief Business Officer at Instacart.

“Our partnership with Ibotta is designed to benefit both consumers, by providing valuable savings, and CPG brands, by continuing to drive real business impact and consumer engagement.”

“We work with more than 6,000 CPG brands and we believe Ibotta will help us quickly scale our CPG-funded promotions business.”

2024 RTIH INNOVATION AWARDS

Grocery technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.