Family Dollar joins Ibotta Performance Network as part of US retailer’s digital transformation journey
Family Dollar has joined the Ibotta Performance Network (IPN), an offering which delivers coordinated promotions across retailer platforms, large third-party publisher sites and Ibotta’s direct-to-consumer properties.
The collaboration aims to advance Family Dollar’s digital engagement and customer experience to drive more value and loyalty among its customers.
It is the latest step in a digital transformation journey, focused on delivering engaging and personalised customer experiences through its marketing and loyalty programmes.
With the new IPN platform, Family Dollar expects its customers will benefit from access to more national coupon offers across more categories.
Ibotta's promotions platform will power digital smart coupons through the Family Dollar website and mobile app, delivering incremental savings to customers.
“Helping our customers do more and save more is core to who we are, and now we can help even more with the IPN improved customer experience,” says Emily Turner, Chief Marketing Officer, Family Dollar.
“With this new platform, our customers should be able to get to even more offers from the brands they know and love, elevating their shopping and savings experience with our Smart Coupons programme.”
Ibotta Founder and CEO Bryan Leach says: “Family Dollar is a terrific addition to our growing Ibotta Performance Network, which helps retailers provide value for their shoppers with thousands of dollars in daily savings.’
“Partnering with Family Dollar helps advance our mission to make every purchase rewarding, especially as customers keep looking to dollar stores to get more for their money.”
Family Dollar’s digital Smart Coupons programme powered by Ibotta is expected to launch in early spring.
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