Pierce Group works with SCAYLE to streamline its digital business as it focuses on international growth

Pierce Group, a Sweden-based e-commerce company that sells motorcycle and snowmobile gear, parts and accessories to riders across Europe, has chosen SCAYLE as its new digital commerce platform.

The group’s three online retailers – 24MX, XLMOTO, and Sledstore – will migrate to SCAYLE as part of the launch of a new global, unified, multi-brand platform.

Emilija Frew, CTO at Pierce Group, says: “We were looking for a partner who truly understands our needs as a multi-brand retailer – and found it in SCAYLE.”

“Its deep-rooted experience in digital commerce, the short time  to market, and its extensive set of intuitively configurable features, convinced us to partner with SCAYLE. Its ability to drive efficiency while providing such a flexible platform to create unique customer experiences stands out in the market.”

The Pierce Group can now set up new country shops with a few clicks in its shop management and configure complex business logic like defining audience specific checkout rules.

Furthermore, it is now able to quickly integrate its favourite third-party and self-built tools with SCAYLE’s APIs.

This is best exemplified with Pierce Group implementing its self-built “Fit my bike” feature, allowing customers to search for products that will match their bike type.

SCAYLE’s Martin Kamphav, Country Manager Nordics, says: “We’re happy to have gained the trust of Pierce Group and to work with a team of digital commerce natives, who really know how to build a loyal fan base across the globe.”

“Together with Pierce, we are committed to innovation and providing the best customer experiences on the market. I’m excited that we will support Pierce to double down on creating shopper journeys that redefine commerce.”

2024 RTIH INNOVATION AWARDS

Digital commerce is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.