Premier League giants Manchester United enlist SCAYLE for new e-commerce experience
Manchester United has chosen SCAYLE as its official e-commerce platform partner.
The Premier League football club’s new e-commerce experience will launch later this year and continue to be evolved in alignment with the club’s ambition of delivering a best in class direct-to-consumer experience for its global fan base.
SCAYLE provides the technical backbone for more than 140 online stores and was specifically designed for B2C use cases with a strong focus on the fashion, lifestyle and sports sectors.
Manchester United’s Phil Lynch, CEO of Direct to Consumer Products & Experiences, says: “Manchester United is always looking for new and innovative ways to improve our fans’ experience.”
“We are delighted to be partnering with SCAYLE to further enhance our e-commerce offering, delivering an exceptional fan experience through personalisation and a premium best in class commerce platform.’
Manchester United’s James Holroyd, Chief Commercial Development Officer, says: “Partnering with SCAYLE represents a significant milestone in our journey to offer the best possible e-commerce experience.”
“SCAYLE’s deep rooted expertise in e-commerce coupled with their commitment to delivering an industry leading e-commerce experience for our fans, were key factors in our decision to work with them on this strategically important partnership.”
Tobias Ring, Managing Director, SCAYLE, says: “Gaining Manchester United’s trust marks a pivotal moment in our pursuit of becoming the number one e-commerce platform for enterprise brands and retailers.”
“We are looking forward to closely partnering with the club and demonstrating our ability to elevate customer experiences on such a global and storied stage.”
“We will give our all to co-creating an e-commerce presence that Manchester United fans are proud of and does justice to the club’s legacy of continuously redefining excellence, both on and off the pitch.”
