Blippar teams with Hasbro, Paramount Pictures and Walmart for Transformers One augmented reality experience

Walmart shoppers can now experience a Transformers One augmented reality experience via the retailer’s website.

They can do so by scanning a QR code that also unlocks a digital reward.

Transformers One is an upcoming American animated science fiction action film based on Hasbro's Transformers toy line. The ensemble voice cast includes Chris Hemsworth, Brian Tyree Henry, Scarlett Johansson, Keegan-Michael Key, Steve Buscemi, Laurence Fishburne, and Jon Hamm.

Blippar is the company behind the AR experience.

In a LinkedIn post, Keith Curtin, Chief Revenue Officer at Blippar, said: “In partnership with our amazing friends at Hasbro and Paramount Pictures, we've brought the iconic world of Transformers to life in a whole new way.”

“Dive into the action and explore your favourite characters like never before, right from the comfort of your home or within the aisle of your local Walmart.”

2024 RTIH INNOVATION AWARDS

Augmented reality is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.