Retail technology innovation of the week: Bambuser supports Victoria Beckham’s approach to video commerce

Retail Technology Innovation of the Week is a series brought to you by RTIH and sponsored by 3D Cloud, highlighting stand out deployments, launches, and initiatives by retailers and tech suppliers.

Every week, we will showcase forward thinking tech plays that have impressed our Editor and the Retail Technology Innovations Report judging panel, alongside the publication of the 2024 report.

So far, we’ve flagged up sterling work being done by Ocado Retail, Decathlon, Lacoste, Downtown Spirits, TalkShopLive, Huck’s, Rovertown, Wing, Nobody’s Child, IKI, Pixevia, A.L.C., Archive, Therabody, Outform, Kingfisher, PMC, Boots UK, Ocula Technologies, Grace O'Malley Irish Whiskey, Metacask, Ikea, Carrefour Belgium, Matalan, and McDonald’s.

And this week we’re focusing on Victoria Beckham which has partnered with Bambuser as it looks to create a seamless shopping experience through video commerce, starting with the brand’s newly launched denim collection.

This will be showcased through high quality video, available on Victoria Beckham’s website and social media channels.

“We're excited to introduce video commerce for the launch of our denim collection and push the boundaries of how fashion can be presented and experienced,” says Kate Hurrell, Head of E-Commerce at Victoria Beckham.

“By integrating our social channels with our e-commerce platform, we're providing our customers with an immersive and convenient shopping experience.”

On-demand video content will be available on the product detail pages.

“We are thrilled to partner with Victoria Beckham and support their innovative approach to video commerce. Their creativity and vision align perfectly with our mission at Bambuser, and we can't wait to see the impact of this collaboration,” says Maryam Ghahremani, CEO at Bambuser.

2024 RTIH INNOVATION AWARDS

Video commerce is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.