Bambuser partners with fashion retailer Zara for video commerce and live shopping push in Europe and US

Bambuser, a provider of interactive video streaming and live shopping solutions, has announced a partnership with Zara.

Bambuser's technology allows Zara to offer an interactive shopping experience, catering to evolving consumer behaviour when online, and including the immersive nature of social commerce and real-time interactions.

“We are thrilled to be the video streaming and live shopping provider for Zara,” says Maryam Ghahremani, CEO at Bambuser.

“This partnership underscores the growing importance of interactive and real-time experiences in the e-commerce landscape. We look forward to supporting Zara enhancing their customer engagement and achieving new levels of success.” 

Currys

Bambuser also recently announced a partnership with home electronics retailer Currys.

"We are excited to embark on this journey with Bambuser," says Andy Gamble, Group CIO at Currys.

"Video commerce presents a unique opportunity for us to engage with our customers in a more meaningful way and showcase our products to buyers one-on-one in a personalised and interactive way.”

“We believe that this partnership will enable us to create enhanced shopping experiences that drive customer loyalty."

By teaming up with Bambuser to implement its virtual consultation solution, Currys says that it aims to leverage the capabilities of shoppable video calls, allowing shoppers to interact with product experts, ask questions, and make informed purchasing decisions during virtual consultations – wherever they are.

"Following our successful partnership with Elkjøp in the Nordic region, we are thrilled to welcome Currys to the Bambuser community and expand our partnership with the Currys group; we look forward to delivering memorable shopping experiences that exceed expectations and drive business growth," says Louise Blomqvist, President EMEA at Bambuser.