UK tech retailer Currys connects with Quorso for AI powered platform that helps store teams work more efficiently

UK technology and electricals retailer Currys has teamed up with Quorso to launch a new tool called Action AI in its stores.

This brings together information like sales, footfall, promotions, surveys and customer satisfaction, into one dashboard. The aim here is to help managers and teams focus on what matters most and take the right action, in the right way, at the right time.

For example, a Sales Manager can instantly identify product categories that aren’t performing well - thanks to millions of calculations across the store network - and be guided to the root cause through real-time transaction trends. At the same time, teams can learn from top performing stores through seeing what works well right across the estate.

This week, the platform launched in an initial 16 stores across the UK, with full roll-out planned in September.

“This marks a big step forward as we bring AI into the day-to-day running of our stores. It cuts through the mountain of data presented to our store managers, supporting targeted commercial actions and freeing up time to focus on what they do best - helping our customers with their tech needs,” says Lindsay Haselhurst, Chief Operating Officer at Currys.

“The platform is another important investment in our stores, which remain the lifeblood of our business and are loved by our customers. I’m excited to see the difference AI will make in supporting our store teams and making our stores even easier to shop for our customers.”

“Action AI solves a real unique problem which many retailers face: how to get real value out of all data available to them. Quorso’s solution is unique, easy to use and genuinely making a difference in helping our store leaders focus on granular opportunities that, at scale, drive sales and improve the customer experience overall,” adds Martin Raper, Head of Operational Excellence at Currys.

“We are proud to be supporting Currys in bringing to life its vision of helping everyone enjoy amazing technology, it aligns very closely with our own values. We are delighted to be working with such an iconic UK retailer and look forward to helping their fantastic store colleagues save time, focus on the highest value actions, and boost productivity in their stores,” says Ed Skudra, VP EMEA at Quorso.

2025 RTIH INNOVATION AWARDS

AI will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.