Munro Footwear Group implements Fluent Commerce distributed order management system

Munro Footwear Group (MFG) has gone live with Fluent Order Management, providing the retailer with inventory management and fulfillment to support over 240 of its stores, digital commerce, and distribution centres.  

This is part of the company’s ongoing investment in technology and innovation. It includes the roll-out of a new national Point of Sale solution in 2023 and the creation of a distribution centre in 2022.

Munro Footwear CEO, Jay Munro, says: “Our investment in this platform is part of our ambitious transformation agenda, which seeks to find efficiencies and enhance the customer experience by drawing on the most innovative technology in the market.”

“Fluent Commerce and Amblique have an excellent reputation for delivering real value to retailers, and we look forward to seeing the benefits this distributed order management system brings.”

Stephanie Byrne, CEO at implementation partner, Amblique, says: "Achieving this go live with Munro Footwear Group (MFG) marks an exciting milestone in our journey together.”

“Partnering with MFG and Fluent Commerce, we have delivered a robust, innovative solution that enables MFG to provide seamless, customer focused solutions across all their channels. We are honoured to be part of MFG's transformation journey alongside Fluent Commerce and look forward to supporting MFG as they continue to set new standards in the retail industry."

“MFG required a sophisticated platform to support its large network of brands. We believe our distributed order management system will help them to unlock new efficiencies across its entire supply chain and look forward to seeing its impact,” says Graham Jackson, CEO at Fluent Commerce.

Funding news

Fluent Commerce, whose other customers include Prada Group, L’Oreal, Kingfisher, LVMH and JD Sports, recently secured A$46 million in new funding from Bain Capital. It says that the investment will support global growth, and enable customers to scale faster with new AI powered capabilities in its Fluent Order Management offering.

Graham Jackson said: “Our goal is to serve our customers with real-time data to enable them to remove profit leaks and to grow. Whether it’s into a new market or launching a new brand or experience, we provide the decision-making engine for AI ready commerce operations. This investment from Bain Capital enables us to supercharge our international growth and become the AI powerhouse for global brands.”

Paul Kennedy, Partner at Bain Capital, said: “We are excited to partner with Fluent Commerce as it accelerates its global expansion. Fluent has built a best-in-class order management platform guided by a proven management team, a focused customer first strategy, and technology leadership that has earned the trust of leading global brands. Our conviction in the company is grounded in our global technology investing experience, which we will continue to apply as we support its ongoing growth.”