JD Sports Fashion puts finishing touches to head office based retail tech innovation centre
JD Sports Fashion has completed work on a new technology innovation centre situated at its head office.
In a LinkedIn post, Matthew Amer, Head of IT Testing Services at JD Sports Fashion, said: "The final finishing touches to the JD Sports Head Office Technology Innovation Centre were completed on 19th December with the installation of the footwear display wall, creating a strong focal point for the space."
"But this wall is more than just visual impact - it’s fully functional. It serves as a picking, pricing, product, and stock look-up station, integrated with Zebra HHT and FOS screen capability via the store stockroom. Also, can be used for product ordered as commerce Click & Collect/pick from store."
He added: "This enables true end-to-end user journey testing, innovation possibilities and demonstrations - using physical products and test system interactions. The team has printed barcodes and allocated stock across our test environment stores, allowing them to showcase fully integrated, omnichannel retail journeys - from order and sale through to fulfilment. Capability is powerful. Go team!"
2025 RTIH INNOVATION AWARDS
Physical stores were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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