JD Sports launches first campaign on UK’s largest OOH site at Victoria Warehouse in Manchester
JD Sports has launched the first campaign on The Manchester Screen’s new large format out-of-home (OOH) site, pitched as the largest of its kind in the UK.
Located at Victoria Warehouse, the digital screen and full vinyl wrap, spanning 1,140m², are located in one of Manchester’s busiest gateways.
The activation forms part of JD’s annual retail conference, held this year at Victoria Warehouse, and features a giant replica of JD’s signature yellow bag suspended from the roof.
Katie Smith, owner of The Manchester Screen, says: “It’s amazing to see the first screen and billboard promotion come to life with JD’s takeover. Not only does it create huge impact for the 250 conference attendees, it also grabs the attention of everyone passing through this key gateway between Manchester City Centre and Media City, Salford.”
“It’s been a fantastic team effort to bring all the event elements together, including the careful suspension of the iconic JD yellow bag from the roof. The high impact visuals continue inside Victoria Warehouse throughout the two-day conference.”
Jodie Howe, Director, Edison Media, who handled the media buying, says: “This campaign shows how powerful large format OOH can be when creative and context come together. It’s a perfect reflection of JD’s connection to Manchester - confident, visible and impossible to miss.”
2025 RTIH INNOVATION AWARDS
DOOH campaigns were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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