France first as payments specialist Nayax agrees global partnership with smart carts firm A2Z Cust2Mate

Nayax and A2Z Cust2Mate Solutions Corp. have announced a partnership to pair the former’s automated self-service retail mobile payment system with the latter’s smart cart platform for retail stores.

The pair will sell the Cust2Mate 3.0 smart cart system with integrated Nayax payment technology as a unified, end-to-end solution for retailers around the world.

The first of these smart carts will be deployed in France.

“Relocating the Point of Sale from the checkout lane to the shopping cart is an ingenious way to improve a retailer’s operational efficiency and the shopper’s experience,” says Yair Nechmad, CEO and Chairman at Nayax.

“Nayax is thrilled to partner with A2Z Cust2Mate to offer an integrated, state-of-the-art shopping and payment solution for retailers and their customers.”

“This partnership expands our sales reach and strengthens our presence in the retail market,” comments Gadi Graus, CEO at A2Z Cust2Mate.

“By integrating Nayax’s seamless payment solution with our smart carts, we’ve created a game-changing innovation that boosts retailer revenue, cuts operational costs, and enhances the shopping experience.”

2024 RTIH INNOVATION AWARDS

Payments is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.