French grocery retailer Franprix deploys A2Z Cust2Mate 3.0 smart shopping carts in Paris connected store

A2Z Smart Technologies Corp. has announced the first deployment of its new generation Cust2Mate 3.0 smart shopping carts at Franprix in Paris, France.

Franprix is a grocery chain that operates over 600 stores in France.

The launch is part of a framework agreement with IR2S to deploy 30,000 smart carts until 2026 across retail chains in France.

The A2Z Cust2Mate smart shopping carts that were deployed feature an all in one clip-on panel equipped with AI technology, self-scanning, and in-cart payments for a "pick and go" experience.

The 3.0 carts aim to enable the "connected store," combining online and physical shopping to offer exclusive promotions and personalised product recommendations as if shopping online.

Customers based in Paris were able to use them for the first time during a public launch on Monday

"The enthusiasm and positive feedback we received from our customers yesterday show that they are eager to embrace new technologies that enhance the shopping experience," says Tahar Ben Abdlkader, Store manager of the Franprix branch in Paris, 17th quarter.

"We are thrilled to be the first Franprix location to deploy Cust2Mate's smart carts and look forward to continuing to revolutionise the way our customers shop.”

"We are thrilled to advance our Cust2Mate partnership with the Franprix deployment," says Marc Dahan, CEO at IR2S.

"Cust2Mate's 3.0 smart cart represents a significant leap forward in retail innovation, not only aligning with our vision of pioneering retail advancements but also setting a new benchmark for the industry across France."

"We are proud to see our carts improve the shoppers' experience and store operations at this leading grocery chain," says Gadi Graus, CEO at A2Z Cust2mate. "Our partnership with IR2S, and Franprix's dedication to innovation, are key and we look forward to continuing and expanding our work here."

2024 RTIH INNOVATION AWARDS

Physical stores are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.