Retail technology innovation of the week: Best Home Furnishings boosts online shopping experience with 3D Cloud platform

Retail Technology Innovation of the Week is a series brought to you by RTIH, highlighting stand out deployments, launches, and initiatives by retailers and tech suppliers.

Every week, we will showcase forward thinking tech plays that have impressed our Editor and the Retail Technology Innovations Report judging panel, alongside the publication of the 2024 report.

So far, we’ve flagged up sterling work being done by Ocado Retail, Decathlon, Lacoste, Downtown Spirits, TalkShopLive, Huck’s, Rovertown, Wing, Nobody’s Child, IKI, Pixevia, A.L.C., Archive, Therabody, Outform, Kingfisher, PMC, Boots UK, Ocula Technologies, Grace O'Malley Irish Whiskey, Metacask, Ikea, Carrefour Belgium, Matalan, and McDonald’s.

And this week we’re focusing on Best Home Furnishings which has announced a partnership with 3D Cloud, a provider of 3D digital asset management and product visualisation solutions for furniture retailers and manufacturers.

The collaboration aims to boost the online shopping experience with realistic 3D furniture content, 3D product configurators, and product renders.

3D Cloud allows Best Home to use the same assets and content for both its public facing website and password protected dealer tools portal.

“We continually seek innovative ways to enhance our customers' shopping experiences," says Brian Lange, President at Best Home Furnishings.

"Partnering with 3D Cloud allows us to offer our customers a unique and interactive way to engage with our products online. The ability to view furniture in 3D, rotate it 360 degrees, and see high quality renders will undoubtedly elevate the confidence level of consumers looking for custom furniture."

"We were looking for a partner that could bring our products to life, and value the details. The 3D models came out looking realistic and comfortable, plush, and inviting. They don't look stiff and cartoony like furniture models often do," adds Lange.

Best Home Furnishings has its complete catalogue hosted in 3D Cloud, featuring over 300 products and thousands of materials, including metal and wood textures.

"We are excited to collaborate with Best Home Furnishings and bring their exceptional products to life with the 3D Cloud platform," says Beck Besecker, CEO and Co-Founder at 3D Cloud.

"The leadership and vision of Best Home Furnishings on this project have been demanding, and we are incredibly proud of the remarkable level of detail and realism we've achieved together.”

“Our team's hard work and dedication, combined with Best Home Furnishings' high standards, have resulted in a truly immersive and engaging online shopping experience."

2024 RTIH INNOVATION AWARDS

3D technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.