CITY Furniture taps full suite of 3D Cloud visualisation tools for engaging omnichannel shopping experience

American retailer CITY Furniture has announced a partnership with 3D Cloud.

Starting with 3D Cloud 360 Spins and 3D Cloud WebAR in 2024, CITY will integrate the full suite of the company’s visualisation tools for furniture over the next six to eight months.

"3D Cloud are experts at understanding the customer's journey and have developed best in class technology to help address customer's pain points," says Andrew Koenig, CEO at CITY Furniture.

"We're excited to offer our customers an engaging shopping experience that seamlessly combines online and in-store elements.”

“This partnership allows us to create a unique experience that not only attracts our customers but also guides them in making confident purchasing decisions, setting a new industry standard."

The visualisation tools will address common furniture buying questions by allowing customers to see how pieces will fit in their space and match with their existing decor.”

“The technology will help customers visualise their purchases in a real-world context, answering critical questions about size, style, and compatibility before making a decision.

“We are inspired by CITY Furniture's journey. CITY was founded by two brothers with a shared vision and grounded in service, much like our own company," says Beck Besecker, CEO and Co-Founder at 3D Cloud.

"We understand the importance of building on and preserving a family legacy while always looking toward the future and what's next. This partnership embodies our mutual commitment to innovation and excellence."

2024 RTIH INNOVATION AWARDS

Omnichannel retail technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.