Hugo Boss taps 3D printing technology for new store facade at İstinyePark Shopping Centre in Istanbul, Turkey

Hugo Boss has unveiled a 3D printing powered facade at its Boss location at İstinyePark Shopping Centre in Istanbul, Turkey.

In a LinkedIn post, Victoria Schneyer, VP Global Store Design at Hugo Boss, said: “There is a space in the architecture of certain projects where it pays off to invest in strong collaborations to push the envelope and create something unique. Why does this matter you might ask?”

“Because then you manage to try and test new ways of thinking and re-inventing and because those collaborations bring together the very best of contributors - architects, engineers, and craftspeople to work towards the stunning result.”

She added: “The new Boss facade at İstinyePark Shopping Center Istanbul is such an example: a 3D printed, interlocking paneling structure that resembles a woven fabric pattern, wraps down from the buildings’ architrave, and welcomes the customer into the store.”

“It creates a bespoke identity that connects back to the brand’s craftsmanship, attention to detail, and aesthetics.”

Düsseldorf, Germany

Hugo Boss recently went live with a smart fitting room in its new flagship Boss store in Düsseldorf, Germany, which has around 1,000 square metres of sales space, spread over two floors.

It worked with One iota on the project, integrating the solution into eight of 17 fitting rooms in the store for the first time.

This is a screen that reads items taken in via RFID, displays the items (and other items that may go with it) and allows customers to select different size/colour variants if required.

This triggers a request to an iPad app for a store member to pick the item and take it to the nominated dressing room number.

2024 RTIH INNOVATION AWARDS

Physical stores are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.