Hugo Boss partners with One iota on launch of smart fitting room at flagship store in Düsseldorf, Germany

Hugo Boss has gone live with a smart fitting room in its new flagship Boss store in Düsseldorf, Germany, which has around 1,000 square metres of sales space, spread over two floors.

It worked with One iota on the project, integrating the solution into eight of 17 fitting rooms in the store for the first time.

This is a screen that reads items taken in via RFID, displays the items (and other items that may go with it) and allows customers to select different size/colour variants if required.

This triggers a request to an iPad app for a store member to pick the item and take it to the nominated dressing room number.

"Today more than ever, our stores are points of experience where we can offer a unique experience and individualised services to our customers,” says Oliver Timm, Chief Sales Officer and Deputy CEO at Hugo Boss. 

“The aim is to inspire customers for our brands in the long term and create new opportunities to connect beyond the collections available in our stores.”

“The new Boss store in Düsseldorf demonstrates this approach, together with our flagship stores in London, Dubai, and Tokyo.”

“With our new design and hospitality concept, which reflects our premium positioning, and new digital services that are industry leading, we are taking the customer experience to the next level.”

Regatta

One iota’s in-store staff mobile app recently went live at Regatta’s stores across Ireland, using Adyen’s omnichannel payment solutions.

In a LinkedIn post, Chris Brooks, CEO at One iota, said: “A lot of hard work from all involved and another piece of Regatta’s omnichannel strategy falling into place to further elevate their customer experience.”

“The teams are now into the final stages of the next in-store app and experience, due to land in stores in the very near future.”

2024 RTIH INNOVATION AWARDS

In-store technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.