SALESmanago buys AI powered e-commerce focused customer service solution specialist Thulium

SALESmanago, a European customer engagement platform, has announced its acquisition of Thulium, an AI powered e-commerce focused customer service solution based in Poland.

Financial terms of the deal were not disclosed.

With its innovation hub in Krakow and operations in the UK, the Nordics, Spain, Italy, and the DACH region, the move is SALESmanago’s second acquisition in the past year, following the addition of Leadoo.

With over €30 million ARR and approximately 60% of revenue outside Poland, it has customers in more than 30 European markets and is integrated with platforms including Shopify, PrestaShop, Zapier, BigCommerce, Magento, and WooCommerce.

Brian Plackis Cheng, CEO at SALESmanago, comments: “Adding Thulium to the SALESmanago platform fuels significantly more revenue opportunities for our customers.”

“This move enables us to provide an unmatched AI powered solution for mid-sized and enterprise businesses looking to personalise and automate every touchpoint of the customer journey. Supported by SilverTree, Perwyn and Rafał Brzoska, this acquisition accelerates our vision to build the most complete customer engagement platform for fast-growing businesses across Europe.”

Ross Knap, CEO at Thulium, who will continue to lead the company, says: “Joining forces with SALESmanago creates a powerful opportunity for our customers. We share a vision of orchestrating smart customer journeys. By combining our platforms and leveraging SALESmanago’s advanced AI capabilities, we’ll leapfrog the competition with an offering no other provider can match and will drive further international expansion.”

John Messamore, Co-Founder and Managing Partner at SilverTree Equity, says: “SALESmanago is a standout business, and this acquisition strengthens its position as a category leader in AI-enabled customer engagement. Together, we’re accelerating innovation and setting a new standard for what mid-market companies can expect from their CX partners.”

Lejla Šehić, Associate at Perwyn, says: “We are delighted to bring together Thulium’s omnichannel support capabilities with SALESmanago’s AI driven marketing automation solutions to create a truly end-to-end customer engagement platform serving the mid-market across Europe.”

2025 RTIH INNOVATION AWARDS

AI will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.