SALESmanago buys SaaS marketing technology conversion platform Leadoo as it eyes European dominance

SALESmanago has announced the acquisition of Leadoo. Financial terms of the deal were not disclosed.

The Leadoo SaaS platform specialises in identifying, activating and converting website visitors to become buyers, enhancing SALESmanago’s customer engagement solution.

Brian Plackis-Cheng, CEO at SALESmanago, comments: “This strategic move consolidates Europe's marketing automation sector with a formidable combination of Leadoo’s leading web conversion platform and SALESmanago's customer engagement platform.”

“It accelerates our mission to provide a comprehensive, yet simple, mid-market CEP, and is a significant step on our journey to becoming Europe’s number one mid-market platform.”

Fredrik Rönnlund, CEO at Leadoo, adds: "Joining forces with SALESmanago represents an exceptional opportunity for both companies to grow and better serve our shared customer base. We are confident that this merger will help both companies’ current and future customers drive more results from their marketing efforts."

John Messamore, Partner at SilverTree Equity, comments: “The combination of SALESmanago and Leadoo brings together two market leading GenAI enabled platforms, unlocks bundling and cross-selling opportunities for both businesses and offers customers and the market a more compelling platform to support digital commerce.” 

Ravi Sharma, Partner at Perwyn, says: “This investment underscores our confidence in the SALESmanago ambition to become Europe’s leading CEP and represents the first of other strategic alliances planned over the coming months.”

2024 RTIH INNOVATION AWARDS

Customer engagement was a key focus area for the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last week’s gathering.