Carrefour up first as Pacvue announces European tie up with retail media platform Unlimitail

Pacvue has announced a partnership with retail media platform Unlimitail that kicks off this summer in France with Carrefour, marking what is pitched as the first self-service tech integration of its kind with a top three European grocery retailer.

The European collaboration will enable brands and agencies to activate campaigns across Unlimitail’s network via Pacvue’s commerce operating system. It also opens access to global and regional budgets through Pacvue’s platform.

“Our mission is to make omnichannel retail media simpler, smarter, and more impactful for brands. Partnering with Pacvue, the worldwide leading commerce platform, does exactly that, by allowing us to expand the accessibility of our retailer's inventories to more global agencies and advertisers,” says Thibault Hennion, COO at Unlimitail.

“This global connectivity, powered by Pacvue tools, is a significant step in steering the European markets towards the most mature countries in retail media. More than ever, we are committed to lead the way in helping brands put retail media at the core of their marketing and commerce strategies.”

Victor De La Fuente, the Head of Global eCommerce at Nestle, says: “We’re thrilled about the opportunities this partnership between Unlimitail and Pacvue brings. Accessing and managing Carrefour’s data through the Pacvue solution marks a significant advancement in our retail digital media initiatives across Europe, enhancing operational efficiency and driving performance.”

The partnership will start by providing access to Carrefour inventories in France. Carrefour.fr welcomes close to 17 million unique monthly visitors, with nearly two million new visitors added in the past year (source: Médiamétrie net ratings, February 2025).

In France, one in four people now visit the retailer regularly, with 97% of shoppers still shopping through the website at least two years after their first purchase (source: Kantar).

Romain Schneider, eRetail Media Director at WPP, says: "We’re always looking for innovative, scalable ways to drive meaningful outcomes for our clients. The partnership between Pacvue and Carrefour represents a significant advancement for retail media in Europe. Access to Carrefour’s high traffic, data rich ecosystem via Pacvue’s platform gives our brands unprecedented precision, speed, and control in campaign execution."

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.