Holzweiler taps Voyado retail technology to accelerate global expansion and boost customer loyalty

Norwegian fashion brand, Holzweiler, has selected Voyado as a partner.

Following its expansion into multiple European countries and China, it is teaming up with the company with a focus on elevating the customer experience and building stronger loyalty.

With Voyado, Holzweiler gains a 360-degree view of its customers and can use smart segmentation and automated marketing to create relevant and personalised customer experiences.

Marius Valaker, Head of Digital at Holzweiler, says: “Our aim is to provide our customers with a seamless experience, whether they are visiting our stores or shopping online.”

“By integrating our systems and tools with Voyado, we can gain a deep understanding of the customer journey, from their initial online click to their in-store experience. This allows us to provide personalised recommendations and relevant communication based on the customer’s behaviour across various channels.”

“Good products inevitably drive both growth and loyalty. For us, by partnering with Voyado, Holzweiler can ensure each product reaches the right audience, even in emerging markets.” 

Fredrik Hrdlicka, Norway Regional Sales Manager, Voyado, says: “Our platform consolidates all data into one place, allowing Holzweiler to focus on strategy rather than technical challenges. With quick integrations and scalable solutions, they can achieve rapid results in a complex market landscape.”

“Our stores are not just sales channels; they are central to shaping the brand experience and building long-term customer loyalty,” adds Valaker.

“By creating environments that express our brand identity, we enhance the trust and loyalty of our customers, which they carry with them, even when shopping online. To realise this omnichannel strategy, having the right systems and technical solutions in place is essential."

2024 RTIH INNOVATION AWARDS

Omnichannel retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.