Headless content management solutions firm Amplience bags £32 million investment from AshGrove Capital

AshGrove Capital reports the completion of a £32 million senior secured investment in Amplience, a UK headquartered provider of headless content management solutions.

Amplience helps e-commerce brands and retailers across EMEA and North America to create, manage, and distribute digital content across multiple channels, including websites, email, apps, and social media.

AshGrove’s financing solution gives additional capacity from the company’s previous facility, providing it with the additional runway and flexibility to continue investing in growth, and follows on from Farview Equity Partners’ investment in the company in 2022, which saw them join existing backer, Octopus Ventures.

Bart Cloyd, Co-CEO and CFO at Amplience, comments: "This funding will help support our growth and fuel further investment in our platform, product roadmap, and most importantly, in delivering enhanced value to our customers. By strengthening our ability to meet their evolving needs, we aim to deepen our partnerships and support their success."

James Cunnah, Director at AshGrove Capital, says: “Amplience is a business we have known for a number of years. We were approached directly by the shareholders who valued the edge we bring through our understanding of the business and the sector. We are excited to support their growth journey from here and greatly look forward to working with Farview, Octopus, and the management team.”

Guy Sochovsky, Founder & Partner of Farview Equity Partners, says: “This investment marks a defining moment for Amplience as we continue to innovate and expand. Both Farview and Octopus are grateful for AshGrove’s partnership and their commitment to our shared vision.”

Headless content management solutions firm Amplience bags £32 million investment from AshGrove Capital

2024 RTIH INNOVATION AWARDS

Content management solutions were a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.