Digital experience veteran and Amplience co-founder James Brooke joins Mapp as its new Chief Executive Officer

Mapp, a marketing automation and digital analytics capabilities specialist, has announced the appointment of James Brooke as its new CEO.

A digital experience veteran with over 25 years of building and scaling high growth companies in the MarTech space, Brooke succeeds Steve Warren, who led Mapp as CEO for eight years.

Under Brooke’s leadership, Mapp will focus on advanced customer journey orchestration and solutions tailored to evolving consumer behaviours and privacy first regulations.

“It’s a great privilege to lead Mapp at this critical moment for both the business and the industry,” says Brooke. “Mapp serves hundreds of world leading retail and consumer-focused businesses, and its uniquely differentiated solutions empower marketers to deliver exceptional results and look forward to fostering a culture of innovation and collaboration that secures Mapp’s position in this space.”

Brooke’s background includes leading Amplience, a company he co-founded.

“We’re committed to equipping our clients with the tools they need to succeed,” he says. “I’m excited to work with this exceptional team to define what’s next for our industry and help our clients deliver extraordinary customer experiences.”

2024 RTIH INNOVATION AWARDS

MarTech was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.