2024 RTIH Innovation Awards winner Boxbar Tech hails an ice breaking debut at Utilita Arena Sheffield

Boxbar Tech has announced a new self-service partnership with the Utilita Arena Sheffield, marking the beginning of a new chapter in the venue’s evolution under new operators, ASM Global.

With 18 serving taps in action, serving Madri lager and Aspall cider, it kicked off the tie up at the weekend with a Sheffield Steelers ice hockey game.

This is part of ASM Global’s wider plans to enhance and invest in the arena, starting with upgrades focussed on improving the concourse experience.

In a LinkedIn post, Boxbar Tech said: "We are proud to play a key role here. Whilst taking up minimal concourse space, Boxbar serves two pints in under 30 seconds, keeping queues to a minimum and making sure fans miss none of the important action on the ice."

"A big thank you to all the team at ASM Global - Europe for choosing Boxbar. We can’t wait to see the partnership grow over the year to come."

2024 RTIH INNOVATION AWARDS

Boxbar Tech was among the winners at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.