FLOWERBX partners with objectsource to deploy Ordergroove subscription management solution

Luxury floral delivery service FLOWERBX has teamed with objectsource to implement Ordergroove, a subscription management solution.  

FLOWERBX faced challenges with an outdated and inflexible legacy system, hindering its ability to effectively manage and scale its subscription business. By implementing Ordergroove, it says it has significantly improved customer experience, streamlined operations and gained valuable data insights. 

Jessica Kirk, Head of E-Commerce at FLOWERBX, says: “Since introducing Ordergroove, we’ve seen incredible growth in engagement with our subscriptions - page views jumped by 52%, and customer journeys are much smoother.”

“The flexibility to promote subscriptions across the site is a major win, as it ensures our customers can see it wherever they navigate. The ability for customers to manage their own subscriptions has also been transformative for us. objectsource guided us through this process with such expertise and efficiency - it felt like they were part of our team.”  

Rebecca Jones, CEO at objectsource, says: “It has been incredibly rewarding to work alongside FLOWERBX to deliver such a meaningful transformation. By implementing Ordergroove, we’ve provided the tools they need to elevate their subscription service and improve their customer experience. This is just the beginning, and we’re excited to see how FLOWERBX continues to innovate in this space.” 

FLOWERBX is now poised to leverage the solution’s advanced features, including personalised recommendations and targeted marketing campaigns. 

2024 RTIH INNOVATION AWARDS

Customer experiences were a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.