Tea, biscuits and preserves: Fortnum & Mason launches Fortnum's Dispatch online subscription service

Fortnum & Mason has launched Fortnum's Dispatch, a new subscription service for customers, allowing them to order some of the retailer’s best known products on repeat.

In a LinkedIn post, Lisa Camm, Head of Digital Transformation at Fortnum & Mason, said: “It is not often that the digital team get to work on something related to our key products (tea, biscuits and preserves), this has been so rewarding and we've snacked on a biscuit or two.”

She added: “Available exclusively online, it is a great gift, or a treat for yourself. This is just the start of our Fortnum's Dispatch offering and we are hoping to add more functionality and products in the future.”

“Top tip from myself: if you order toffolosus try putting them in the fridge for extra crunch and chew! (Sorry FoodTech and buying teams, I know it isn't recommended to store chocolate under 16 degrees!)”

RELEX Solutions

Fortnum & Mason has selected RELEX Solutions for forecasting and replenishment capabilities.

By replacing its existing legacy system with RELEX, the retailer’s goals for the project align with its strategic objectives to reduce waste and ensure world class customer satisfaction.

RELEX partner Demandtex will support the project with implementation and consulting services. 

As well as its flagship store at 181 Piccadilly, London, Fortnum & Mason operates several additional travel terminal stores in the UK and Hong Kong; a wholesale and e-commerce business; and several seasonal pop-up stores at various events, all supported through three DCs. 

With the new tech, Fortnum & Mason will be able to align demand with supply, ensuring optimal stock levels for both seasonal and event specific products.

The aim is to optimise product availability, increase sales and ultimately elevate the customer shopping experience.

By automating and refining replenishment processes, Fortnum & Mason will be able to accurately stock shelves with the right products across a broad range of categories, boost team efficiencies, reduce waste, and streamline supply chain operations. 

“We have full confidence in our team and in choosing RELEX, recognised as a leading retail planning solution in the market for grocery and retail. Their long-term vision, innovative mindset and roadmap perfectly align with our strategic direction for the future,” says Iain Robertson, Chief Operating and Innovation Officer, Fortnum & Mason. 

“Working with such a prestigious brand and passionate team at Fortnum & Mason is a privilege. We're confident that together with RELEX, we will collectively bring substantial value across the organisation, supporting their long-term ambitions and continuous innovation over their 300-year history,” says Emre Sener, CEO, Demandtex.  

“Working with Fortnum & Mason, a business celebrated for its exceptional quality and service, is a great honour. Their innovative and ambitious team is always looking to push the business forwards, a quality that resonates with RELEX's own ethos,” says Jason Berry, SVP, Europe and Africa, RELEX Solutions.

“Together, we've identified significant opportunities to enhance availability, reduce wastage, and improve both stock holding and operational efficiency for them and are committed to delivering real value, quickly."