British athleticwear brand Gymshark hits New York as first US store opens over the weekend

Gymshark opened its first permanent US location on 11th October, at the Roosevelt Field shopping centre in Garden City, New York.

This will be followed by a flagship on Bond Street in the NoHo area of Manhattan later this year.

The 4,000 sq ft plus Roosevelt Field store will act as the blueprint for Gymshark’s future stores in US malls and shopping centres.

Last year, Gymshark launched a pop-up on Wooster Street in SoHo. It also hosted an event, called Lift: NY, which pulled in more than 7,500 people to Pier 36 in Manhattan for a weekend of workouts.

In a LinkedIn post, Jennifer Lai, Head of Retail NAM at Gymshark, said: “This weekend, we opened very first US store at Roosevelt Field Mall - and the response was beyond anything we could have imagined.”

“Over 350 people were waiting before doors even opened. The first group arrived at 11:30PM the night before, camping out just to be among the first inside. That kind of passion, energy, and commitment? It’s humbling. It’s powerful. And it’s exactly why we do what we do.”

She added: “From the unreal activation that kicked things off, to the electric atmosphere inside the store, to the unforgettable moments we shared with our US community - this launch was more than a retail opening. It was a statement: Gymshark is here. And we’re just getting started.”

“A heartfelt thank you to everyone who brought this to life - to my leaders Mitch Healey (Global Retail and Events Director) and Hannah Mercer (Global GM -Wholesale, Retail and Franchise), our tireless team across continents, our incredible store staff led by Sheri Muncy, and of course, our amazing community who showed up in full force.”

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.