Gymshark, Lounge Underwear, and AYBL star as The Sunday Times 35 under 35 Rich List is published online

Gymshark's Ben Francis, Dan and Melanie Marsden’s Lounge Underwear, and AYBL run by Reiss and Kris Edgerton, all feature in the new edition of The Sunday Times 35 under 35 Rich List, published today online here and in the print edition of the newspaper on Sunday, 21st May. 

The 68-page edition of The Sunday Times Magazine reveals the wealth of the 350 richest people in Britain in its 35th annual edition. There are 171 billionaires in the UK recorded this year, down six from 2022, the first fall for 14 years. The combined wealth of the these people is £683.856 billion, up £30.734 billion, or 4.5%, on the total wealth of the billionaires in last year’s Rich List. 

Today’s young rich list is led by the Duke of Westminster, who inherited his title and a vast land and property portfolio when he was 25 – including 300 acres of Mayfair and Belgravia. Now 32, he oversees the dynasty’s company portfolio, which has real estate in 43 cities across ten countries. His, and his family's, total wealth is estimated at £9.878 billion.

Under his leadership he has recently launched Grosvenor Hart Homes to provide more affordable homes and promised that all Grosvenor businesses will reduce carbon emissions in line with limiting global warming to 1.5°C.  

Other trends highlighted in the list are self-made stars who have all taken advantage of social media and the new age of Instagram to market directly to their peers. These include companies such as sports clothing brand Gymshark, through which Ben Francis has built a £900 million fortune in just over a decade.

Also strutting their stuff are athleisure and fashion brands such as Dan and Melanie Marsden’s Lounge Underwear, AYBL run by Reiss and Kris Edgerton, and Manière De Voir founded by former U20 England footballer Reece Wabara. 

Gen Z’s appetite for gaming, and a generation’s coding expertise has boosted the fortunes of Johnny Boufahrat, Christian Owens, Christian Facey, Daniel Knight, all of whom make the list with tech companies they have founded.  

Robert Watts, compiler of The Sunday Times Rich List, says: "Despite the tougher business environment, we have many impressive entrepreneurial stories in this year's Sunday Times Rich List. We know our readers are particularly fascinated by those from humble backgrounds who start their own businesses, work hard and go on to build profitable businesses." 

“Our new 35 Under 35 list includes men and women who have quickly built fortunes from fashion, vodka, lingerie and perfume. Many of these young guns are already employing hundreds of people and some will go on to be the future of the British economy."   

2025 RTIH INNOVATION AWARDS

Fashion retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.