Athleisure brand AYBL opens EU distribution centre in Amsterdam and preps USA and Canada moves
AYBL has officially opened a new EU distribution in Amsterdam, Holland.
In a LinkedIn post, Krristian Edgerton, Co-founder and Owner at AYBL, said: "We’ve been working on this for a while and it’s finally here. Our new EU distribution centre in Amsterdam is now fully operational. This expansion allows us to better serve our EU customers with faster delivery, improved service, and greater efficiency across the region."
He added: "As our presence grows throughout Europe, this is a key step forward in our commitment to providing reliable, streamlined fulfilment no matter where our customers are based. Well done to the team for bringing this to life. Next we’re focusing on establishing distribution centres in the USA and Canada to further support our international expansion."
AYBL was founded by Edgerton and his brother Reiss in 2018 from their spare room. The company is now backed by Lewis Morgan who helped to set up Gymshark alongside Ben Francis.

2025 RTIH INNOVATION AWARDS
Supply chain technology will be a key focus area at the 2025 RTIH Innovation Awards.
The awards. which will open for entries in April, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next-generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
Continue reading…