Six Stories taps THG Fulfil end to end solution for launch of AutoStore technology powered US DC
Bridal and occasionwear label, Six Stories, has launched its US distribution centre in New Jersey, pitched as a major step in the brand’s international growth strategy.
Operated in partnership with THG Fulfil, the aim of the the facility is to enable faster delivery, reduced shipping costs, and a smoother experience for Six Stories’ American customer base.
THG Fulfil is providing it with an end-to-end fulfilment and courier management solution. The New Jersey facility utilises an AutoStore system capable of automating 99.9% of dispatches.
“This is a huge step forward for our US customers,” says Lucy Menghini, Co-Founder and Creative Director at Six Stories. “With faster delivery and simpler ordering, we’re removing friction at every stage so the experience feels effortless, joyful, and seamless.”
“Our US infrastructure is built to help brands scale profitably,” says Tom Killeen, COO, THG Ingenuity.
“Automation is what makes scalability possible without compromising the brand experience. It’s the engine that enables later cut-off times, improves order accuracy, and allows brands to meet significant peaks in demand. For Six Stories, this provides tangible benefits for their customers. By managing the end-to-end operational logistics, we provide the foundation for our partners to focus on product innovation and brand growth.”
Samantha Lister, Merchandising Director, who oversaw the US project, adds: "The US has always been a key growth market for us. Establishing a dedicated distribution hub with THG Fulfil gives us the infrastructure to serve American customers with the same speed, quality, and care that built our reputation in the UK."
2025 RTIH INNOVATION AWARDS
Online delivery was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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